Understanding shopper behavior using actionable insights

Imagine this: A shopper’s cart is full of your brand’s product at checkout; the sound of the transaction is music to your ears. How do you ensure that this happens not just occasionally, but consistently? The answer lies in understanding shopper behavior.

For CPG brands, shopper behavior is more than just a data point—it’s the key to winning a larger share of wallet and creating unforgettable consumer experiences. Unlocking this potential requires actionable insights, especially in the fast-paced retail ecommerce space. By understanding how shoppers behave, brands can identify trends and patterns to make smarter decisions about marketing strategies, product development, and retail partnerships. Let’s explore how data-driven decision-making can boost your brand’s success.

Optimize the omnichannel shopper journey

Did you know that 70% of shoppers abandon their carts before checkout? Often, the deterrent could be as simple as a complicated user experience. By analyzing data across various stages of the sales funnel, CPG brands can pinpoint exactly where potential buyers are dropping out.

It could be that the checkout process needs streamlining, or that shoppers crave flexible omnichannel options like click-and-collect or ship-to-home. Addressing these pain points isn’t just about retaining consumers—it’s about building brand trust and forging long-term loyalty. By optimizing every step of the buyer’s path, omnichannel brands can reap benefits like higher add-to-cart rates and increased repeat purchases.

Here’s how to bring this tactic to life:

Picture this. A shopper browses for snacks on a retailer’s website, and lands on your product, but hesitates. With clear and actionable data showing this drop-off pattern, your brand steps in and optimizes. A testing round reveals that local retailer fulfillment options lead to fewer carts being abandoned—and voilà, sales surge!  ‍

Identify trends in consumer purchases and actions‍

Actionable insights help brands understand the types of products and categories that their consumers are most interested in, as well as the factors that influence their purchasing decisions. This can help businesses optimize their product offerings and marketing strategies, particularly when launching new products to test or entering new markets.‍

Understand the impact of marketing campaigns‍

Brands that leverage actionable insights mid-campaign have a greater understanding of which tactics are driving the most sales and which are underperforming, This can help them allocate their marketing budget more effectively and focus on the strategies that are most likely to drive results, maximizing ROAS before campaigns even end.

Capturing actionable insights and effectively understanding shopper behavior requires a platform that helps brands track shopper behaviors and actions across various touchpoints. This level of transparency gives brands a deeper understanding of how consumers are interacting with their brand or products, what motivates them to make a purchase, where their consumers are shopping, and how certain creative, audiences, or even segments of shoppers are performing.‍

Leveraging actionable insights with Pear‍‍

Pear is the only retail ecommerce platform that fires pixel events at every step of the funnel, giving brands the most transparent view into shopper, retailer, and media performance.

Brands can finally unlock transaction-level insights and data to better understand the levers that drive awareness and purchase behavior. The Pear Vision dashboard allows users to filter, segment, and understand:

• How often certain retailers show up for shoppers
• How frequently retailers get selected by audience, platform, CTA, copy, or creative
• How often retailers are chosen by geography (down to the zip code)
• When products are on the shelves at any retail partner (including local retailers)
• How retailer order, creative, or channels are performing compared to others through A/B tests
• Which products are over or underperforming in which markets (pivotal for new product launches)

With real-time insights, your brand can optimize mid-campaign, making your marketing spend work harder. Pear also integrates with any ad platform (e.g. Meta, Snap, TikTok, TTD, LiveRamp, Google, etc.) so brands can take advantage of automatic optimizations without any additional work on their end.

Want to see how Pear's insights can help optimize retail ecommerce and boost your brand's share of wallet?

‍Get in touch with our team →