Dynamic interstitials joining shoppable media to retail.com
Make it easy for shoppers to find and buy your brand’s products from their favorite retailers
Sales Velocity
- Select one or multiple products from a list of options
- Select the single available retailer
- Often aligned with shopper marketing campaigns where a brand is looking to drive sales at a specific retailer
Product Highlight
- Select a single retailer from a list of options with the product in stock
- A new product launch campaign aiming to drive trial for a new product or flavor
Recipes
- Watch a recipe video or see a recipe graphic
- Select one or multiple products to make the recipe from a list of options
- Select a single retailer from all in-stock options
- A “how to” campaign for a cocktail recipe that allows customers to buy all the ingredients they need to recreate the drink
Pear updates inventory every day. Others rely on old POS data or just list major retailers without confirming product availability for each location.
Reach more shelves and drive more shopper clicks. Pear integrates with 3,000+ retailers across 165,000+ stores... 60x the industry standard.
Unlike traditional interstitials, Pear dynamically connects your media to nearby in-stock retailers, so your shoppers can choose where to buy.
We seamlessly transitioned to Pear without interrupting our media plans. We're finally able to learn which Landing Pages are performing best in our paid media.
We made the transition off another well-known platform to Pear, and I couldn't be more thrilled. It enables a seamless shopper experience to purchase. Through Pear’s technology, we are learning about new ways to reach consumers!
Traditional landing pages often direct shoppers to a brand's website or a single retailer, without showing local availability or offering shopper choice. A Pear Landing Page connects consumers directly to multiple nearby retailers—online or in-store—where the product is actually in stock. Shoppers can instantly choose their preferred retailer, making it easier and faster to purchase. It's a smarter, frictionless path to conversion that keeps the brand in control of the experience.
With flexible applications, Pear’s Landing Pages can be used to optimize product visibility, to strengthen retail partnerships, and essentially to showcase any combination of product and retailer you’d like. You can even use them for seasonal or limited edition campaigns! With Pear’s Landing Pages it’s easy to make any linkable content shoppable, including organic and paid social, display ads, search, influencer campaigns, emails, SMS, blogs, CTV, and more!
Marketers can create and deploy Pear pages quickly without engineering support. Each Landing Page can be tied to a specific SKU, retailer, audience, or campaign objective—perfect for brand media. Pear helps you track shopper behavior so not only can you launch your campaign quickly, but you can see exactly how it’s working.
