10 Women-led CPG brands redefining the omnichannel market
Discover 10 incredible women-founded CPG brands redefining the market with bold flavors, products, and purpose. Collaborate with these brands for a lasting impact!
The consumer packaged goods (CPG) industry is witnessing an inspiring shift, with women entrepreneurs leading the way in creating unique and meaningful products that resonate with today’s discerning consumers. Whether you’re looking to support sustainable farming practices, offer healthier snack alternatives, or bring bold, fresh flavors, these women-owned brands are redefining the market while staying true to their values.
Here’s a spotlight on 10 incredible women-owned CPG brands making waves throughout the grocery aisles. Consider partnering with them beyond Women’s History Month to amplify their impact.
Jeni's Ice Creams
Founded by Jeni Britton Bauer, Jeni’s Splendid Ice Creams transforms classic flavors into bold, artistic creations. Ever heard of “Everything Bagel” ice cream? Jeni takes familiar tastes and reimagines them in unexpected, delightful ways. But it’s more than flavor innovation—Jeni’s is about building community and delivering joy with fair trade ingredients in every scoop.
As an art student in the late ‘90s, Jeni Britton Bauer’s vision combines craftsmanship and nostalgia, turning ice cream into an experience. She first put cayenne pepper in a tub of chocolate ice cream, unleashing new flavor combinations. Her leadership blends creativity and purpose, making Jeni’s a brand that not only surprises the palate but also inspires connection. In 2002, Jeni’s Splendid Ice Creams opened in a public market in Columbus, OH. From then on, with every indulgent bite, Jeni reminds us why ice cream will always hold a special place in our hearts.
During the pandemic, Jeni’s led the launch of Food Industry Action, allowing restaurants across America to donate 5% of daily sales. The brand helped raise $155,000 more for 25,000 free meals for folks struggling during the economic struggles of COVID-19.
Why partner with Jeni’s?
Jeni's Ice Creams continues to expand, with an impressive 107% growth and recognition on the 2022 Inc. 5000 list of America’s fastest-growing private companies. The brand earned further distinction with an honorable mention from Inc. 5000 in 2024, highlighting sustained success.
Omsom
Sisters Vanessa and Kim Pham founded Omsom to celebrate their heritage and bring authentic Asian flavors to the forefront, reimagined for today’s kitchens. Inspired by their identities as first-generation Vietnamese Americans, Omsom was created to challenge outdated narratives around culture and cuisine.
Growing up south of Boston, Vanessa and Kim often felt the sting of being “othered,” especially in the grocery store’s “ethnic” aisle where diverse cultures were lumped together, ignoring the richness of their heritage and reinforcing stereotypes.
Omsom wasn’t just about leaving corporate jobs—it was deeply personal. Vanessa, a Forbes 30 Under 30 honoree in 2021, described it as a journey of self-expression. The sisters built a brand to spark conversations close to their hearts, challenging MSG stigma and misconceptions about Asian cuisine while advocating for their culture and values.
Vanessa, in her consulting career, often felt unheard as a Vietnamese American woman. “Fighting to be seen would have taken years, and I worried it would change my values,” she said. Leaving corporate life helped her move beyond the survival mindset common to immigrant children. For Kim, venture capital felt exciting but lacked personal meaning.
Together, they founded Omsom to reclaim space and celebrate their heritage. With bold meal starter kits like Lemongrass BBQ and Yuzu Miso, Omsom makes it easy to bring authentic Asian flavors to any kitchen. Each kit blends tradition with convenience, ensuring every meal tells a story of culture and identity.
Why partner with Omsom?
Omsom empowers everyone to cook with confidence while honoring the rich, vibrant Asian communities that inspire their creations. After four years of nationwide growth, the brand was acquired by DayDayCook in June 2024 for $11.7 million.
Siete Family Foods
Siete Family Foods was founded on a foundation of love, tradition, and innovation. Launched in 2014, the company began with almond-flour tortillas sold to local health food stores, based on a recipe crafted by Veronica Garza, Siete’s Co-Founder, President, and Chief Innovation Officer. A 2023 Inc. Female Founders honoree, Veronica turned personal adversity into groundbreaking innovation, creating grain-free tortillas to address her autoimmune conditions. What began in her parents’ backyard, supported by the unconditional encouragement of her family, has grown into a leading name in Mexican-American food. Today, Siete offers a diverse range of grain-free products, including tortillas, salsas, seasonings, and cookies—all rooted in heritage and designed to promote wellness.
Discover the inspiring journey behind this family business and how it achieved billion-dollar success. Watch the full story now.
Why partner with Siete?
Siete infuses every bite with a perfect balance of heritage and health, celebrating family values through each product. Their offerings are available at top retailers, including Target, Kroger, Walmart, Whole Foods, Natural Grocers, Publix, HEB, Hy-Vee, Wegmans, and more. Use Siete’s Pear-powered Store Locator to easily find and add their products to your cart at a retailer near you.
Belgian Boys
Belgian Boys is revolutionizing the breakfast table with their fresh, Instagram-worthy treats. From waffles to crepes, every product is crafted with care, whimsy, and a European twist, making the brand irresistible to millennial and Gen Z audiences alike. CEO Anouck Gotlib believes the future of breakfast is “fresh”—a bold move that took Belgian Boys out of the freezer aisle and into refrigerated sections with huge success.
As a busy mom herself, Anouck Gotlib understood the value of a tasty and convenient breakfast solution:
“As our stress-free, mess-free breakfast options have grown more popular, we’ve heard from our consumers that they need an even easier on-the-go solution,” said Gotib in a press release. “These new options have everything you need in one convenient package, making them ideal for families on the move.” -Woman’s World.
Why partner with Belgian Boys?
These hot-and-ready breakfast delights don’t shy away from holiday moments or limited-release SKUs (see their Love and Spring Bites). With sustainable practices, non-GMO ingredients, and a knack for engaging UGC, Belgian Boys is creating moments of joy in every bite. Find them near you with help from Pear.
Simple Mills
When Katlin Smith cleaned up her diet, she reduced her joint pain and the frequency of her colds. Inspired to share this health discovery, she started Simple Mills to bring better-for-you snack options to busy consumers. From almond flour crackers to regenerative agriculture initiatives, Simple Mills combines wellness with sustainability for a truly remarkable CPG brand.
Katlin Smith backed her business from her own pocket, maxing out credit cards, selling her car, and scraping by from her kitchen in Atlanta until 2014 when she received over $2 million in seed funding. Now based in Chicago, Katlin has transformed Simple Mills into one of the leading natural snack brands in the US The company’s products—crackers, cookies, and baking mixes made with seed and nut flours—are sold in over 30,000 stores nationwide. In January, packaged food giant Flowers Foods announced the acquisition of Simple Mills for an impressive $795 million.
Why partner with Simple Mills?
Through the inspiring journey of one woman overcoming chronic illness to reclaim vitality, Simple Mills demonstrates that snacks can nourish both our bodies and the planet. Explore their allergen-friendly cheddar crackers and recipes designed to help you thrive.
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Painterland Sisters
The Painterland Sisters, co-founders of their family-run farm in Pennsylvania, have reimagined organic, Icelandic-style yogurt into a lactose-free treat. By utilizing advanced techniques to preserve whey protein, their skyr yogurt not only delivers exceptional quality but also offers impressive health benefits.
In an interview with The Business Journals, Stephanie Painter shared insights on the challenges of breaking into the competitive food industry, particularly with yogurt. "Yogurt is probably one of the hardest products to get into a grocery store and trying to make your yogurt stand out from all the others is tough. The whole food industry is incredibly competitive," she explained. Their strategy centered around partnering with a creamery that uses ultrafiltration—a process that preserves a significant amount of whey protein typically lost during yogurt production. The result? A lactose-free yogurt with up to 21 grams of protein per serving, free from additives, fillers, and preservatives. High in protein and probiotics but low in sugar, it’s a product designed to truly stand out.
Why partner with Painterland Sisters?
This farm-to-fridge movement is as much about health as it is about connecting people with their food sources. They just launched across 1,300 new Publix stores across the southeastern US. Discover Painterland Sisters’ pasture-raised yogurt on shelves near you.
Pop & Bottle
Pop & Bottle is transforming coffee with organic, dairy-free lattes, crafted for those who prioritize clean ingredients and exceptional taste. Founded by Blair Fletcher Hardy and Jash Mehta, and rooted in a wellness-first philosophy, the brand has cultivated a loyal following, particularly among women seeking nourishing, plant-based beverages. Pop & Bottle partners with female farmers, sourcing directly from their communities and contributing 1% of sales to support their growth and well-being.
With cold coffee beverages making up 75% of Starbucks' sales in 2023 and an increasing preference for chilled drinks among Gen Z and millennials, Pop & Bottle rose to meet the demand. Available in the refrigerated section of select Target stores nationwide, their new cold brew collection delivers premium flavor and quality in a practical, multi-serve format, catering to the modern coffee enthusiast.
“At Pop & Bottle, we believe your daily coffee ritual should be intentional, nourishing, and satisfying,” says Jash Mehta, CEO and co-founder of Pop & Bottle. “Since launching in 2015 with our bottled almond milk lattes, and expanding to canned oat milk lattes in 2019, our journey has always been about creating beverages that combine wellness with indulgence. This new cold brew series is a natural evolution, offering the rich, full-bodied taste of traditional black coffee in a convenient, multi-serve format.”
Whether you’re a fan of bold black coffee or crave effortless customization, Pop & Bottle’s Organic Cold Brew Coffee is here to meet your needs—combining quality, innovation, and purpose in every bottle.
Why partner with Pop & Bottle?
Whether it’s a morning boost or an afternoon indulgence, Pop & Bottle is brewing up success with every cup.
Fly By Jing
With the mission to expand palates and minds, Jing Gao reclaimed her heritage and her birth name by bringing her Chengdu hometown flavors to the US. With high-grade chili oil, she created a Sichuan Chili Crisp condiment that quickly became the fastest-growing sauce on the market. She saw the lack of high-quality Chinese food available in the West and ensured a premium product to establish the true value.
The Founder of Fly By Jing is redefining long-held misconceptions about Chinese cuisine through a powerful narrative and even more impactful products. Her journey began with the viral, flavorful sauce she perfected as an underground supper club chef in Shanghai. This electrifying blend of smoky chili, fragrant oil, and complex spice—quickly proved its versatility, becoming a shelf-stable staple that could elevate anything from noodles to, surprisingly, ice cream.
Over the past six years, Jing Gao has witnessed a growing appreciation for Chinese cuisine, particularly the rich, complex flavors of Sichuan food. It was the common misunderstandings surrounding her native cuisine that motivated her to leave a successful tech career and launch her food company.Why partner with Fly by Jing?
Since growing her website traffic by 68%, securing $12 million in Series B funding, and expanding her partnership with Target. Under her leadership, the company has reached remarkable milestones, partnering with global retailers like Whole Foods UK and major outlets in Australia, while experiencing exponential growth across the United States. She has also spearheaded high-profile collaborations with renowned brands such as Shake Shack, Panda Express, Our Place, Sun Noodle, Fishwife, and more. These partnerships not only celebrate diverse culinary traditions but also inspire the food industry to prioritize cultural authenticity and representation in their products.
Sunwink
Eliza Ganesh, founder of Sunwink, transformed her personal wellness journey into a thriving business that’s redefining the $1.5 trillion wellness industry. After being diagnosed with an autoimmune disease triggered by stress, Ganesh sought alternatives to heavy steroids and turned to superfoods and herbs to improve her health. This experience inspired her to create Sunwink, a wellness beverage brand rooted in the healing power of plants. Each product is thoughtfully crafted with clean, functional ingredients and inspired by real people and their stories, with 2% of net sales donated to organizations chosen by the community.
Under Ganesh’s leadership, Sunwink has grown into a national brand, launching products like Superfood Powders that have sold out at major retailers such as Target. As a trailblazing female founder in the beverage industry, she champions fair valuations, building strong teams, and cultivating inclusive, empowering company cultures. Ganesh is also a vocal advocate for women entrepreneurs, highlighting the challenges of securing venture funding, with only 2% allocated to female-led companies. Her story is a testament to the power of perseverance, innovation, and a mission-driven approach to business.
Why partner with Sunwink:
Ganesh also advocates for empowering women entrepreneurs, offering advice like building strong teams, valuing your worth, and fostering inclusive workplace cultures.
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Maeve
Jean Thompson took the helm of Seattle Chocolate Company as CEO in 2002, stepping into the role with no prior executive experience while also raising two young children after a 2001 earthquake rattled the original Seattle Chocolate facility. Despite the challenges, her determination and vision propelled the company forward. Now, at 65, she leads one of the Pacific Northwest's most beloved chocolate brands alongside her daughter Ellie, who serves as brand manager. Together, they produced an impressive 1.3 million pounds of chocolate in 2023, continuing their legacy of blending sweetness with purpose.
Seattle Chocolate Company just rebranded into Maeve, transforming the way food businesses combine indulgence with purpose. This women-led brand stands out for its commitment to sustainability, ethical cacao sourcing, and community impact. From compostable packaging to supporting initiatives like Girls Inc., every decision aligns with its mission to spread joy while driving meaningful change. Jean’s goal is to foster a kinder, more sustainable world—one chocolate bar at a time.
Why partner with Maeve?
These 10 inspiring women-led CPG brands offer more than exceptional products—they contribute to sustainable practices, community engagement, and a health-focused future. Timely partnerships with such industry leaders not only help elevate their mission but also enhance your own brand’s reputation for innovation and integrity.
Are you ready to grow like these amazing brands and leverage retail as a performance channel? See how Pear can help →
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