How to prepare for the hottest 2023 holiday shopping trends

Recent insights from Insider Intelligence suggest that many pre-pandemic shopping habits are making a comeback this holiday season. And with retail holiday sales forecasted to grow 4.5%, reaching a projected $1.317 trillion, consumer spending across all channels is expected to remain robust. What does this mean for CPG brands? A seamless digital-to-physical (or “phygital”) experience is no longer just a perk—it’s a necessity.

Meeting shoppers where they are ‍

Whether shoppers are gifting, hosting, or celebrating, one thing is clear—they want the flexibility to shop on their terms. Here’s how their typical journeys look across the holiday season:

• Researching and purchasing online 
• Researching online, purchasing in-store 
• Browsing in-store but completing the transaction online 
• Discovering products via social media and buying in-store 
• Exploring in-store and purchasing via social commerce 
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The modern consumer craves convenience and seamless transitions, no matter where or how they choose to shop. Brands that can meet these dynamic preferences are better positioned to drive sales, encourage repeat purchases, and establish brand loyalty.

To drive sales velocity during the busy holiday months, CPG brands must implement effective marketing strategies alongside a seamless and consolidated retail ecommerce experience.

Opening the door to phygital success 

For CPG brands looking to win the holidays, consistent omnichannel shopping experiences are essential. This isn’t just about being present across various consumer touchpoints—it’s about making those touchpoints work together. 

Take, for example, the integration of your “where-to-buy” tools with your marketing strategy. Consolidating online and offline purchasing avenues ensures your shoppers can easily find and buy your products—whether they’re in a brick-and-mortar store, on social media, or browsing your website. To make it happen, you need advanced tools that turn complex shopping paths into effortless consumer journeys.‍

The Pear advantage for omnichannel CPG brands 

This is where Pear shines. With Pear’s platform tailored for omnichannel CPG brands, you unlock an array of features designed to streamline and amplify your holiday retail strategy:

• Onsite where-to-buy experiences: Make it easy for shoppers to locate your product online or at their nearest retailer. 
• Shoppable offsite media: Turn marketing efforts into instant shopping opportunities across platforms. 
• Click-level data & insights: Access detailed insights, like UTM click-level data, to understand what works and refine your campaigns. 
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Think of it as your secret weapon for creating frictionless digital paths to purchase, no matter where the consumer begins their buying journey.

With Pear, brands unlock the tools to consolidate onsite where-to-buy experiences, offsite shoppable media, and purchase-level data and insights. Digital paths to purchase at every available retailer create frictionless shopper journeys, while click-level insights down to the UTM empower brands to make informed decisions, improving marketing efficiencies.

Why now is the right time for shoppability that performs

The holiday season offers limitless opportunities to capture digital "share of wallet." But to stand out amidst the festive noise, you need marketing efficiencies and a razor-sharp focus on what drives conversions. 

With tools like Pear, you’ll be equipped to not only meet but exceed your shoppers’ expectations. By connecting the dots between your digital presence and physical retail options, you can deliver a shopping experience they’ll keep coming back to—holiday after holiday.

Looking to capture digital share of wallet at retail this holiday season and beyond?

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