Pear Commerce’s top 20 CPG brands to watch in 2025
Engage consumers through connected commerce like these leading brands
The CPG industry is gearing up for a groundbreaking 2025, with brands redefining what it means to innovate, connect with consumers, and adapt to the evolving landscape of retail ecommerce, social commerce, and connected commerce. For CPG marketers and leaders looking to stay ahead of the curve, we've curated a list of 20 trailblazing brands poised to make waves in the coming year.
From culinary reinvention to sustainable practices, these brands showcase the future of CPG trends in 2025. These food, beverage, and beauty brands are breaking the mold, pioneering new ways to become everyday essentials.
Sauz Pasta Sauce
Troy Bonde and Winston Alfieri, two childhood friends, found a nostalgic spot in the market where comfort food meets innovation. Their story is pretty remarkable, as young entrepreneurs who made bold moves to jumpstart a product line sweeping stores nationwide. They took note of the rising interest in Mike’s Hot Honey ...and how the spicy-sweet topping had gained massive popularity in pizza shops:
“We wanted to trust our guts,” Bonde says. “If I went and surveyed 1,000 pasta sauce shoppers, I don’t think any of them would have said hot honey marinara. They’d never seen it. I don’t think a consumer knew they wanted it because they’d never had the opportunity to try it or buy it or think of it.” -From CNBC’s article “20-year-olds borrowed $9,000 from their parents for a college startup—then launched a new business with sales of $1 million a month”
Sauz is elevating the pasta sauce game with bold, globally-inspired flavors and high-quality ingredients. Convenience and authenticity make it a clear leader among family-friendly meal solutions. Explore their creative “hyper-fixation meal” aka Whipped Feta and Hot Honey Marinara Focaccia Sando.
Serenity Kids
Catering to today’s health-conscious parents, Serenity Kids delivers nutrient-packed baby food that combines organic, clean ingredients with sustainable practices. Their approach to tackling childhood nutrition is a masterclass in brand innovation, from their commitment to farm-fresh ingredients to never using additives.
Serenity Kids is one of the fastest-growing organic baby food brands, known for its commitment to quality and transparency. You can even explore their safety standards on their website, including a handy tool for viewing the test results of any product by UPC. Their grain-free puffs and ethically-sourced protein pouches are available through various channels, including direct-to-consumer, major online marketplaces, nationwide retail chains, and local health food stores. The brand also has a meaningful partnership with Land to Market and Partnership for a Healthier America, reinforcing their dedication to providing healthier food options for families.
Mid-Day Squares
The functional snack sector has a rising star in Midday Squares. Known for their protein-packed chocolate bars, they seamlessly blend indulgence and nutrition to create a premium product line that resonates with on-the-go consumers.
For their marketing model, they rely heavily on social media, using channels like Meta’s Instagram and Facebook to post funny reels and draw attention to new retailer launches. Their social media presence centers around authenticity, transforming their ongoing story into a mini reality show that chronicles the journey of building a CPG startup.
To paint a picture, Mid-Day Squares has directly asked customers to pay more at retailers like Costco, a shockingly successful stunt that broke Costco’s Roadshow first-week sales record. They’ve also shared a video of the founders crashing a customer’s wedding to improvise relationship advice.
As Modern Retail reports, the proof is in their rapidly-growing numbers:
“Mid-Day Square’s unorthodox approach to advertising has helped the brand hit $30 million in revenue. It has sold more than 47 million chocolate bars and is growing at a rate of 40% to 50% year-over-year as it expands its production capacity and adds retail partners. In April, the Mid-Day team shared on social media that the company was finally profitable after five years in business.”
Culture Pop
With gut health firmly in the spotlight, Culture Pop is mixing probiotic benefits with soda-pop fun. Their playful yet functional branding taps into a growing health trend without sacrificing flavor or enjoyment. Hot on the heels of their $21 million Series B funding, Culture Pop is ready to be sold nationwide amongst the likes of Ollipop and Poppi.
Tom First, the CEO and founder with a background in juice and water beverage brands, has found success in Northeastern regional marketing and now he’s ready to expand:
“‘We’ll be spending this year testing more regions with our advertising campaigns and going more national in 2025.’ The company started building its brand in the natural channels and in specialty grocery. It has since seen growth in conventional grocers as well.” -Food Business News
They also sell directly to consumers on their website, through regional retailers, and chains like Walmart, Whole Foods Market, and Sprouts Farmers Market.
Coconut Cult
Plant-based yogurts have a new cult favorite. Coconut Cult is pushing boundaries in wellness with probiotic-packed coconut yogurts and an uncompromising commitment to clean ingredients. With bold brand colors and active social media on TikTok and Instagram, this brand brings personality to the table with headlines like: “Huge digestive benefits: The number one most delicious way to have more number twos.” They are a prime example of how creative brand messaging can engage and elicit an emotional reaction, like joy.
When you believe in your brand, consumers are more inspired to believe in you. Coconut Cult’s founder, Simon-Waddell, began making yogurt in his mother’s kitchen after battling inflammatory gut issues. By eliminating processed sugars, dairy, and other irritants from his diet, he began crafting his own wholesome, nutrient-rich foods. The outcome? He revitalized his gut health and now channels that energy into serving his community through his brand.
Bero Brewing
Craft beer isn’t just about hops anymore—Bero Brewing is introducing unique ingredients, such as herbal infusions and experimental techniques, creating a niche for adventurous beer enthusiasts. Bero is a recreational treat that favors your wellbeing, since it’s non-alcoholic. And it doesn’t hurt to have a built-in celebrity influencer, since this brand was created by Tom Holland!
The idea sparked from Tom’s 2022 Dry January in London, where he missed the flavor of beer but not the mind-altering effects. He paired up with brewmaster Grant Wood to find a new process for crafting NA beer that preserves its flavor.
Visually, the entire brand is an ode to England. The BERO crest reflects a rich heritage and a sense of balance, drawing inspiration from Kingston-Upon-Thames. Their logo and packaging pay tribute to British tradition, featuring gold accents on every brew to symbolize the new standard of excellence that BERO proudly establishes.
Byoma
Byoma is shaking up the skincare game with science-backed, barrier-focused formulas that simplify routines and deliver real results. Their bold, playful packaging and commitment to transparency have helped them stand out in the crowded beauty market. This innovative approach has fueled their rapid rise, earning them a spot on the 2024 Inc. 5000 list of the fastest-growing private companies in the US.
So, what’s driving Byoma’s success? Let’s break it down:
TikTok domination: Byoma’s 2022 TikTok launch was nothing short of a masterclass in social media strategy, racking up 147.6 million views and gaining 137,000 new followers. Proof that a strong digital presence can transform a brand.
Retail power plays: Byoma has secured partnerships with major retailers like Ulta, Target, Sephora, Space NK, Selfridges, Boots, and Urban Outfitters, making their products more accessible to consumers worldwide.
By blending innovative marketing with strategic partnerships, Byoma is setting a new standard in skincare—and proving that growth doesn’t have to come at the expense of authenticity or results. Ready to see what’s next for this rising star? Stay tuned.
Legendary Foods
A healthy pastry brand? It can’t be! But oh, yes it is! Legendary Foods is revolutionizing the way consumers approach snack time with protein pastries, sweet rolls, and chips. They focus on high-protein alternatives to classic treats, making them a strong match for wellness markets.
Legendary Foods is more than just a pre-workout staple; at its heart, it’s a research-focused company dedicated to advancing human health. Their mission is to pioneer innovative solutions to combat diseases like cancer and heart disease. To support this goal, they fund BioShift Life Sciences, a dedicated private research division.
Belgian Boys
You thought we were done with pastries, but waffle brand Belgian Boys is entering the mix. Fresh off being named Instacart's #1 Emerging Brand, Belgian Boys creates indulgent European-inspired treats.
With their whimsical branding and ready-to-eat waffles, Belgian Boys have become an Instagrammable sensation and a rising star in social commerce. By encouraging customers to share user-generated content (UGC)—photos and stories of their experiences with the brand—they build authenticity and trust while creating a stronger connection with audiences on social media.
Beyond their delightful treats, Belgian Boys embrace non-GMO ingredients and sustainable practices, making them a favorite among conscious consumers who prioritize ethical choices.
Looking to find your nearest treat? Their Pear-powered Store Locator makes it easy. We’re proud to have helped Belgian Boys get it up and running in no time!
The New Primal
This high-protein trend is here to stay. Zero-sugar snack sticks are the name of the game for The New Primal, a brand making bold moves in both health-conscious convenience foods and retail innovation.
In 2023, they expanded their offerings by launching Noble Made, a spinoff brand focused on making clean sauces. Recognized as one of the fastest-growing CPG brands, The New Primal earned a spot on Instacart's list of fastest-growing companies.
Omnichannel retail ecommerce is a definitive part of their growth strategy, since they guide consumers to nearby in-stock retailers by zip code with their Pear Store Locator and Shoppable PDPs.
Mighty Spark
This brand’s rewriting the rules of protein-rich eating with premium meat options that put flavor and sustainability at the forefront. Expect big moves in retail ecommerce as Mighty Spark broadens its reach across Costco locations nationwide.
The vision: Mighty Spark saw an opportunity to shake up the meat snack aisle by introducing chicken as a healthy, delicious option. What started as a small stand at the Minneapolis Farmer's Market grew into a bold mission. While beef dominated the category, most products only focused on convenience. With more people seeking low-carb, high-protein snacks, Mighty Spark took on the challenge of making chicken taste great using clean, simple ingredients. Today, their chicken snack sticks and flavored ground poultry are a standout, beginning with Nick Beste’s passion for quality at a local market.
Sparking change through their donation matching, Mighty Spark gives one meal to Feeding America’s food banks for every purchase they receive. They are partnering with retailer chains like Harris Teeter, Kroger, Walmart, and Publix, to help combat hunger.
Force of Nature
Going beyond organic or grass-fed, Force of Nature is a pioneer in regenerative agriculture, offering sustainably-raised meat products that resonate with eco-conscious consumers. They’re evidence that brand innovation goes hand in hand with environmental responsibility. Due to their rapid sales of bison, beef, venison, and pork, they also made Instacart’s Fastest-Growing Emerging Brands of 2024 list.
Meet Katie Forrest, Taylor Collins, and Robby Sansom, three founders from Austin, TX, on a mission to redefine our connection with nature through sustainable farming. Their goal is to transform the way we treat animals, the planet, and our own health, shining a fresh light on the farm-to-table movement. Discover their story here. Plus, here’s a recap of the brand’s 2024 growth. Explore their products available for local purchase at 4,000 retail stores and restaurants nationwide.
Mike's Hot Honey
We mentioned how Mike’s Hot Honey inspired Sauz Pasta Sauce, but that doesn’t begin to cover how this brand is sweeping the nation. Sweet, heat, and everything in between—it’s no wonder Mike’s Hot Honey has taken the condiment world by storm. Drizzle it over Detroit-style pizza, and you’ll never go back. Leveraging connected commerce strategies, this hero product is making its way into more homes than ever.
Hear directly from founder Mike Kurtz as he shares the story behind his Brazilian chili-infused honey business, now thriving with $40 million in annual revenue. He accredits word-of-mouth advertising and restaurant partnerships for fueling his brand’s popularity in the earlier days, but now they’ve reached aisles everywhere.
Purely Elizabeth
Elizabeth Stein shares her recipe for success with grain-free granola and oats, crafted from nutrient-rich superfoods and inspired by her background in nutrition. Purely Elizabeth marries wellness trends with approachable luxury. They made a marketing splash in 2024 with their “Savor the Start” advertising campaign to spread consumer awareness.
Their mastery of retail ecommerce makes them a standout brand in the breakfast space. Not only do they take an omnichannel approach to meeting shoppers anywhere, they prove that DTC brands can also successfully sell at retail. Following Q1 of 2024, the brand reported a remarkable 56% YoY growth with more expansion to come in 2025. You can find the timeline of their growth over the last 15 years here.
Impossible Foods
Still reigning as a vegan heavyweight, Impossible Foods continues to innovate with alternative proteins. Keep an eye on their developments in social commerce and sustainability initiatives as they lead the charge in plant-based food.
The company is expanding into social commerce and sustainability, while making family meals easier with new products. In August, they launched their first store, Impossible Quality Meats, in Chicago to showcase plant-based foods without compromising taste or texture. CEO Peter McGuinness emphasized that their retail strategy is about making plant-based options more available and convenient for consumers.
Egglife Foods
Who said wraps have to rely on flour? Egglife Foods is capturing the attention of gluten-free enthusiasts with egg-based wraps that combine versatility and nutritional value. Their marketing strategies are a lesson in knowing and targeting your niche audience. They use social channels like Pinterest to feature their dietary-approved recipes.
Egglife has achieved extraordinary growth in 2024, setting the stage for an even brighter 2025. Making its debut on the Inc. 5000 list at an impressive #563 overall and #22 in the food and beverage category, the startup has transformed dramatically, skyrocketing from $4 million to $40 million in revenue over just four years. Now, Egglife is going international, expanding across North America.
"We are thrilled to usher Egglife into the Canadian market on the heels of our tremendous growth in the U.S.," said David Kroll, CEO of Egglife Foods. "Canadian consumers have been asking for egglife ever since our products debuted in 2019, and we're excited to bring our unmatched nutritional profile to their shopping carts. This expansion is a testament to our team's unwavering commitment to reimagining the future of food as we continue to bring our innovative, better-for-you wraps to consumers everywhere." -From ”Egglife Foods Announces First-Ever International Expansion”
Health-Ade Kombucha
Kombucha trends come and go, but Health-Ade Kombucha remains a top choice for fermented tea lovers. With a strong focus on product innovation and retail partnerships, this brand consistently drives loyalty through sales.
Health-Ade is a leading kombucha brand known for its organic, non-GMO, gluten-free, and vegan drinks that support gut health. Starting at the Brentwood Farmers Market in 2012, it’s now sold in over 65,000 stores like Whole Foods and Target. Their lineup includes classic kombucha, Glow Up kombucha with added benefits, and SunSip prebiotic soda.
In 2024, they launched two exciting flavors: Limited-edition Orange Creamsicle, inspired by nostalgic summer treats, and Pomegranate Blueberry Kombucha, a permanent addition combining tart and rich flavors. Health-Ade continues to innovate with unique, dynamic flavor pairings!
Ghia
Mocktails have met their match. For sophisticated sippers looking to avoid alcohol without compromising taste, Ghia formed a new category of aperitifs. Their chic branding and focus on experience-oriented marketing elevates them above the competition. Ghia’s branding draws inspiration from the relaxed culture of Mediterranean living and 70’s-sheek design.
In an interview with Bloomberg, Ghia reveals Instagram to be their main social channel that launched them into brand advocacy success. It’s a drink for the Instagram girlies, says founder Mélanie Masarin, who introduced Ghia in 2020 on Meta’s platforms as the pandemic shifted CPG advertising into the digital realm. BevNet also featured the brand’s growth using OOH (out-of-home) advertising. The secret? Ghia aims to be everywhere their shoppers like to buy.
Clio Snacks
Sergey Konchakovskiy, a Ukrainian immigrant and former accountant, turned his kids' curiosity about Greek yogurt into Clio Snacks, a brand combining Greek yogurt and chocolate in grab-and-go bars. Clio successfully blends healthy snacking with dessert-inspired convenience, becoming a hit in refrigerated aisles.
Clio Snacks has seen remarkable growth, jumping from $8 million six years ago to a projected $60 million-plus in 2024, with a compound annual growth rate of nearly 49.5%, according to CEO John McGuckin (Food Business News). The company is now eyeing expansion into Canadian retailers, which McGuckin sees as a major growth opportunity.
“The index on yogurt in Canada is significantly higher than the US on a per population basis,” McGuckin explained. “We think in this particular category, it could be 15% to 16% of our overall business just based on yogurt consumption that we see north of the border.” -”Clio Snacks poised for growth in foodservice, Canada”
Sanzo
Asian flavors, meet your sparkling match. Sanzo is the first Asian-inspired sparkling water brand, crafted to celebrate culture, creativity, and connection. With real fruit, zero added sugar, and no artificial additives, they bring vibrant Asian flavors like lychee, calamansi, and yuzu to modern palates.
Founded by Filipino-American Sandro Roco, Sanzo was born from a mission to bridge cultures—East meets West in every can. Their drinks are more than beverages; they’re a celebration of heritage and a toast to diversity.
And the momentum is real. Sanzo just raised another $5 million in funding, fueling their mission to bring bold Asian flavors to everyone. Already on shelves at Whole Foods, Target, and other major retailers, they’re reaching a flavor-seeking audience that’s ready to sip, celebrate, and savor something new. Cheers to sparkling possibilities!
The future of CPG is bright, bold, and brimming with innovation. From gut-friendly beverages and plant-based proteins to better-for-you snacks and skincare, these 20 brands exemplify what it means to push boundaries and craft authentic connections with consumers.
Whether your focus is marketing strategies, retail ecommerce, social commerce, or all of the above–these brands offer incredible insights into the CPG trends defining 2025.
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