How pet brands can inspire consumer engagement with shoppable tools
Explore the state of the pet industry and how top brands like Jinx and Ark Naturals drive consumer loyalty with innovation, personalization, and omnichannel strategies.
Consumer loyalty in the pet industry is steadfast. People’s love for their furry companions isn’t just heartfelt—it’s consistent, making this a reliable market in any economy. Want to tap into this enduring trend? Focus on offering innovative, high-quality solutions that meet the needs of both pets and their devoted owners. With the ease of purr-chases made at your fingertips, pet brands are finding new ways to drive consumer interest and satisfaction.
Brands can better connect with pet parents and guide them through the purchasing journey with shoppable tools. Let’s explore how our brand partners Jinx Pet Food, Ark Naturals, Full Moon, Cat’s Pride, and others, are inspiring consumer action creatively with where-to-buy baked right in.
According to a recent Petfood Industry report, cat food is experiencing steady growth. The feline CPG sector grew 6.1% in dollars, 1.9% in units, and 3.9% in volume year-over-year, in both dry and wet categories. Cat treats grew the largest, up 9.5% in dollars, 4.3% in units, and 9.4% in volume.
“If industry predictions remain true, sales in the pet care market will top $250 billion by 2030, according to the American Pet Products Association (APPA). Of this, pet food and treat sales are anticipated to reach around $112 billion in sales. In order to reach these lofty goals, pet food and treat manufacturers need to continue product innovation and stay closely tuned to the evolving demands of pet parents.” –Pet Food Processing
The pet food industry is undergoing rapid transformation as pet owners increasingly seek healthier, personalized, and eco-friendly options. Key trends shaping this evolution include the rise of natural and organic ingredients, tailored nutrition designed for specific breeds and life stages, and a growing emphasis on sustainable sourcing.
Alternative processing methods, such as freeze-drying and craft-inspired flavors, reflect broader consumer preferences seen across the CPG market, signaling a shift toward more conscientious choices for pets.
Luckily, pet food brands can use omnichannel, connected commerce to stay ahead of trends and meet customer expectations. By integrating online and offline channels, brands can create seamless shopping experiences that cater to pet owners’ needs at every touchpoint.
For instance:
Brands can use commerce across channels to support sustainability practices. They can promote eco-friendly packaging or responsibly sourced ingredients on digital platforms while providing convenient recycling programs or in-store incentives for sustainable choices. By adopting an omnichannel approach, pet food brands meet consumer demands and strengthen relationships with pet owners who prioritize their pets’ well-being.
Now, let’s jump into some top pet brands building long-term success, blending innovation, personalization, and convenience for a future-proof strategy.
Jinx was born out of a desire to create pet food products that met the needs and preferences of modern dogs. Initially, the company avoided grocery store aisles, launching all products online through a subscription-based model in January 2020. Since its launch, Jinx has shifted its core business from direct-to-consumer to retail partnerships, establishing itself as a major player in the pet food industry and becoming the fastest-growing retail brand, pacing to hit over $45 million in revenue this year.
Jinx’s “Direct-to-Dog” approach uses scent tests to identify the foods dogs prefer, as their sense of smell is more developed than taste. Co-founder Rockovich highlights surprising findings, like dogs being drawn to fruits and vegetables, such as mangoes, rather than just meat. These insights come from lab research and small-scale trials. These nuanced flavors are how Jinx stands out in an otherwise crowded and traditional pet food market.
Not afraid to make bold marketing choices, Jinx partnered with actor Chris Evans to feature his dog Dodger in multiple brand campaigns. Their multi-year partnership with the celebrity has given back, like Jinx donated 5% of all Walmart purchases through last August to USO programs, including the USO Canine Program. According to Evans, Jinx supports dogs both nutritionally and through charitable efforts.
Only furthering the explosive growth of their beloved brand, Jinx offers several examples of how shoppable tools can engage shoppers quickly and prompt checkouts:
Full Moon Pet is a brand that truly cares—about pets, people, and the planet. Founded in 2011 by Ryan Perdue, it’s backed by the trusted, fourth-generation Perdue Farms, known for their commitment to charity and sustainability.
Full Moon Pet builds trust with pet parents by putting transparency and quality at the heart of everything they do, supported by easy-to-use shopping tools designed for pet parents everywhere. Here’s how they encourage purchases:
Let’s say your shopper is over their dog's breath (aren’t we all), and they need a new kind of dental chew that their pups will not only eat but stay occupied with for hours. Imagine that interested shopper has looked at your brand’s website or Facebook before, but they weren’t quite ready to buy. You can retarget them on social media, showing 4 nearby retailer options, creating urgency to check out immediately. Now, you’re just moments away from boosting your brand with another Chewy sale. That’s exactly how Ark Naturals leveraged Pear Connect ads on Facebook to seamlessly transform casual browsing into confident buying.
Like Ark Naturals, Cat's Pride leans into Pear Connect's dynamic where-to-buy ad experience to meet their customers where they're already scrolling. With one-click shoppability at all in-stock, nearby retailers, shoppers can replenish their cat litter supply without ever having to leave their home.
Pear Commerce plays a pivotal role in enabling pet brands to deliver these shoppable experiences. With tools like Pear Connect, brands can provide a seamless connection between online engagement and retail purchases. Pear aligns brand messaging with consumer behavior to drive meaningful results.
Pet brands like Jinx Pet Food, Full Moon, and Ark Naturals demonstrate how shoppable tools continue to enhance customer experiences and simplify the buying journey. By partnering with Pear, these brands are building stronger relationships with their customers, leading to lifetime loyalty. Tools like Pear Connect and shoppable Landing Pages are setting a new standard for pet industry engagement. Remember, if your consumers can click it, they should be able to instantly buy it.
If you're a pet brand looking to elevate your consumer engagement strategy, Pear Commerce offers the solutions you need to create a more connected shopping experience. Contact us today to learn how we can help! Book your demo meow. →
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