Leave static map pins behind with a fully shoppable Store Locator

Today's consumers expect flexibility in how they shop. Whether it's online ordering, curbside pickup, or in-store purchases, brands must rise to the challenge of meeting omnichannel demands by providing each option in the most convenient, efficient, and reliable way possible.

Shoppers crave convenience at their fingertips. They want to easily find local purchasing options, compare multiple retailers, and seamlessly add items to their cart, with the flexibility to choose ship-to-home delivery when needed. In other words, as consumers, we want our cake and we want to eat it too. But now we also want to know exactly where we can buy the cake locally (preferably with multiple retailer options so we can choose the most convenient one).

Many CPG brands face challenges with traditional store locators:

• Outdated inventory: Standard store locators often rely on inventory data that's weeks old and based on point-of-sale (POS) data. For instance, if a product is rung up at a register within the last couple of weeks, the item could still show up as in-stock at that location. This can lead to frustration when consumers arrive at a store only to find items out of stock. It also means manually managing inventory, using valuable internal resources.
  

• Rapid inventory changes: While it’s easy to understand which retailers carry your brand, it can be difficult to determine the rate at which products are selling and shelves empty. Without daily inventory data, brands lack visibility into their stock levels and cannot make informed decisions about restocking or creating new products. This can result in missed opportunities for sales and frustrated shoppers who are unable to find the products they want in their zip code.
  
  
• Limited customization & integration: Many product locators only allow for basic customization, such as adding a logo or changing colors. This limits the ability to fully integrate the tool into a brand’s website and create a seamless user experience. Options like embedded PDPs let you guide shoppers to checkout accurately, while still staying on brand.
  

• Lack of insight & engagement: Traditional where-to-buy tools merely inform consumers where to find products without enabling purchases or providing data insights. Brands miss out on understanding their audience's shopping behavior, and how to engage their ideal shopper.
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A store locator on a website used to be a simple checkbox for brands, offering basic functionality but failing to empower shoppers to take meaningful action, like making a purchase directly from the page. In turn, these store locators captured zero insights into who was shopping or how they were engaging with the store locator to find and buy a product. Driving traffic to a where-to-buy page was essentially a path to nowhere, offering little convenience in terms of shoppability, and little to no data for marketing teams to understand their audiences and make future campaign optimizations.

Pear Commerce eliminates these challenges with its innovative, shoppable Store Locator. Featuring daily inventory updates and actionable insights, it empowers CPG brands to deliver an exceptional shopping experience. Pear’s Store Locator highlights preferred, well-stocked retailers nearby, allowing shoppers to seamlessly add items to their carts and purchase with ease. At the same time, it captures valuable consumer data to guide smarter marketing strategies in the future.

‍View this feature in action at Liquid Death and Perdue Farms (select “Where to Buy”)!

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Here’s how Pear-to-buy works:

Pear transforms store locators into powerful, dynamic shopping tools by seamlessly linking your products to every available retail ecommerce cart. When we say “dynamic” we mean it automatically adjusts for location and stock, providing the best shopper experience.

Getting started is simple—just provide Pear with a list of UPCs, and our cutting-edge technology does the rest. With the fastest inventory updates on the market, refreshing every 8-24 hours, Pear scans data from over 3,000 retailers to ensure real-time product availability at every location. Unlike other tools stuck with outdated data (often 2+ weeks old), Pear leads the way with unmatched speed and reach.

With the Store Locator widget embedded on your site, consumers can instantly see which of your products are in stock at nearby retailers using geolocation. Out-of-stock retailers are automatically excluded, eliminating shopper frustration and ensuring a smoother shopping experience. Pear makes it easy to connect your consumers to your products—quickly, accurately, and effortlessly.‍

Different than other “where-to-buy” providers‍

Pear’s Store Locator provides a streamlined and intuitive user experience that’s far more advanced than standard where-to-buy tools. Shoppers can filter by the specific products they’re searching for or the store they’d like to purchase from, putting them in the driver seat of their retail ecomm shopping experience. Visible “Add to Cart” buttons on each product provide a clear path to payment, eliminating purchase paralysis or drop-off. Manual pins can be requested, which is the norm for industry competitors, but shoppability is crucial.

Unlike competitors, all of Pear’s retail partners are accessible and shoppable through the store locator (with no extra charge for individual retailers). Minimal clicks create a seamless shopping experience, converting impulse add-to-carts into conversions.

Join brands like Liquid Death and Perdue Farms who’ve turned awareness into powerful tools for discovery and growth. Discover how Pear can enhance your brand’s shopping experience, eliminate manual updates, and accelerate ecommerce growth. Get started today!

Book your free Store Locator demo→

P.S. Already using one? We can prove you’re missing local inventory. Let’s chat!