The digital landscape is becoming increasingly cluttered, making it essential for brands to cut through the noise, reach in-market shoppers and enable campaigns to drive conversions. Convenience is key, as over 80% of shoppers say it’s more important to them when online shopping than it was five years ago in a pre-pandemic society.
To help marketers deliver on consumer demands, Yahoo Advertising is partnering with Pear Commerce, the retail e-commerce platform that connects CPGs to thousands of retailers, making “instant shoppability” possible. Pear partners with more than 3,000 retailers at nearly 165,000 locations across the US and Canada, including four of the industry’s top retailers. Powering retail ecommerce for Fortune 500 to startup CPG brands, Pear’s technology converts shoppable tools into actionable insights that fuel performance marketing. Their newest shoppable tool, Pear Connect, reduces the path to purchase down to a single click, streamlining conversions for all parties – shoppers, marketers and retailers.
Marketers can granularly customize which products and retailers to display while leveraging machine learning capabilities of their preferred media-buying platform to optimize audience targeting. In concert, Yahoo Advertising and Pear are unlocking performance marketing across Yahoo Advertising's industry-leading demand-side platform (DSP) to facilitate premium inventory buying and ad targeting.
Together, the combined power of Pear and Yahoo Advertising enables unmatched, seamless shoppability online. Consumers and retail partners alike will benefit from a streamlined shopping experience that connects shoppers with in-stock products from relevant retailers directly from the ad unit. Meanwhile, marketers gain greater performance evidenced through unique access to valuable insights into the effectiveness of their campaigns through first-party e-commerce data.
By combining the power of Yahoo Advertising’s media-buying platform and access to premium inventory with Pear's convenience and performance-driven technology, the relationship maximizes the online shopping experience for consumers, brands, and retailers, providing a more efficient, engaging, and effective shopping journey.
In a post-pandemic world, consumers and brands are looking for a combination of utility and value, and a bridge to connect the physical and digital divide. In working with Pear, Yahoo is expanding its Retail and CPG offering, which also includes support of Media Networks like the Lowe’s One Roof Media Network. Together, we’re helping brands create surround sound for their customers, accelerating the path to purchase.
Want to learn more about how Pear is enabling and accelerating retail ecommerce for CPG brands? Schedule a demo→
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