How Yahoo Advertising and Pear Commerce are revolutionizing shoppability for CPG brands

Ever wish you could make online shopping so seamless that your consumers barely notice the shift from “Oh, that’s a nice product!” to “Take my money”? Spoiler alert: You can. Enter Yahoo Advertising and Pear Commerce’s power duo, here to transform how CPG brands approach retail ecommerce and online conversions.

When it comes to capturing today’s distracted, convenience-hungry consumers, brands need a shopping experience that’s easy, efficient, and dare we say… enjoyable. Here’s what you need to know about this integrated partnership and how it’s helping CPG brands crush their retail ecommerce goals.

The secret sauce to ads driving impulse buys 

Yahoo Advertising, an industry leader in performance marketing, joins forces with Pear Commerce, the retail ecommerce platform that connects CPG brands to the widest number of retailers in the US and Canada. The goal? To bridge the gap between discovery and purchase with tools that drive purchase intent faster than you can say “one-click checkout.”

What’s the magic formula? Pear’s cutting-edge tool, Pear Connect, combined with Yahoo’s demand-side platform (DSP), creates a streamlined shopping solution that empowers CPG marketers to impress their consumers (and their CFOs). 

Here’s what the Yahoo + Pear partnership brings to the table:

• Instant shoppability: Skip the endless clicking. Pear Connect simplifies the path-to-purchase to just one click. 
• Retail relevance: Match shoppers directly with in-stock products from over 3,000 retailers (yes, big and small retailers). 
• Smarter targeting: Tap into your ad platform’s machine learning to serve the right ads to consumers who are actually ready to buy. 
• Exclusive shopper insights: Enjoy click-level retail ecommerce data to evaluate campaign performance like a pro. 
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Why convenience always matters in CPG

68% of shoppers consider store proximity the key to a convenient shopping experience. 87% of Millennial shoppers value convenience more than they did five years ago. (Psst... Thanks, pandemic habits.) For CPG brands, addressing this demand is no longer optional—it’s essential. 

This partnership delivers seamless shoppability online, which means:

• For shoppers: Fewer clicks, faster purchases, better brand interactions. 
• For retailers: Increased traffic and revenue from ready-to-buy customers. 
• For you (the CPG marketer): Greater conversions and a clearer path to victory. 
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How it works (we love to keeping things simple) 

Taking advantage of this partnership is like brewing the perfect cup of coffee—easy and oh-so-rewarding when you have the right tools. Here’s the breakdown:

1. Pick your products & retailers 🛒 Choose which products and retail partners you want to showcase in your campaigns. 
2. Target the right audience ✨ Leverage Yahoo’s DSP and Pear’s tech to precisely target in-market shoppers, optimizing with machine learning for top-notch results. 
3. Make the sale 💥 Shoppers click directly on your ad and purchase your product in seconds. It’s as smooth as peanut butter (the high-end organic kind, obviously). 
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Pear Connect in action 

Pear Connect isn’t just a shiny new toy for brands—it’s a bona fide results machine. By turning shoppable tools into insights-driven marketing campaigns, it’s fueling the strategies of everything from Fortune 500 giants and enterprise-level CPG brands, to emerging CPG startups. 

Notable highlights:

• Partners with over 3,000 retailers across 165,000+ store locations. 
• Put your products just one click away from the carts of eager consumers. 
• Includes built-in compliance safety features specifically for AlcBev CPG brands.
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Pro Tip (because we like you): Use the detailed insights from Pear's technology to constantly refine your strategy—whether it’s testing product placements or tweaking your audience targeting. 

Why CPG brands need this partnership yesterday 

The messy truth of the digital landscape? It’s overcrowded, competitive, and noisy. That’s why Yahoo and Pear are your ticket to cutting through the chaos. By reducing the number of steps between ad click and purchase, you’re not just improving your conversions—you’re drastically improving your customer experience. 

Some reasons to consider this collaboration:

• Stand out from the crowd in the ultra-competitive CPG market. 
• Effortlessly connect shoppers to in-stock products at their favorite retailers. 
• Measure what matters with concrete, actionable campaign insights. 
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Oh, and did we mention this partnership also supports powerhouse media networks like Lowe’s One Roof Media Network? Yep, because surround-sound marketing strategies still reign supreme.

The Yahoo + Pear difference 

This partnership is the real deal for CPG brands that want to stay ahead. Together, Yahoo Advertising and Pear Commerce deliver:

• A faster, more fun purchase experience for shoppers.
• Measurable results for marketing campaigns.
• A smarter bridge between the physical & digital shopping worlds. 
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What's next for your CPG brand? 

Still reading? Good, because your path to shoppable greatness awaits. With Pear Connect and Yahoo Advertising working in perfect harmony, your campaigns can be more efficient, engaging, and successful than ever before. 

Want to see this dynamic duo in action? Schedule a demo today and discover how your CPG brand can turn browsers into buyers in record time. Your shoppers (and your boss) will thank you. 👏 

Book your demo now →