Leveling up your shopping journey with retail ecommerce

You’ve probably heard the saying, “The customer is always right.” But these days, it’s not just about being right—it’s about being everywhere. Today’s customers are omnichannel, intentional, and honestly, a bit impatient. They expect seamless buying journeys and immediate satisfaction, whether they’re shopping online, in-store, or somewhere in between. 

For CPG brands selling at retail, delivering a smooth omnichannel experience is no longer a nice-to-have—it’s a must-have. Shoppers want options, simplicity, and accuracy. A broken link, an out-of-stock product, or slow navigation can quickly lead to frustration—and lost sales. 

But don’t worry, we’ve got you covered. Here’s how you can better understand your ideal consumers and build a winning retail ecommerce strategy. ‍

Step 1: Know your shoppers' habits

‍75% of consumers shop across multiple channels. They browse online and buy in-store—or check out items in-store and snag them online later. 76% of smartphone users who perform a local search visit a physical store location within 24 hours, according to Think with Google.

What does that mean for your CPG brand? It means your consumers want frictionless journeys that connect online discovery with in-store purchases. They’re looking for options—Buy Online, Pick Up in Store (BOPIS), curbside pickup, delivery to their doorstep, or checking if the item they see online is available at their local store. 

StrategyDriven confirms that the foundation of retail ecommerce relies on 4 key pillars:

1. Visibility
2. Measurement
3. Personalization
4. Optimization

A successful omnichannel strategy seamlessly integrates multiple channels to enhance both sales and satisfaction. While you may already have a multi-channel approach, it’s crucial to identify the specific channels that will best engage your audience. The ultimate goal is to boost customer lifetime value and foster loyalty. To achieve this, you need a deep understanding of your shoppers—their needs, preferences, and how they interact with your brand.

For example, whether a consumer visits your website on their mobile phone or browses on a desktop, they should receive a consistent, high-quality experience. By aligning your channels and focusing on your shoppers’ journey, you’ll create a cohesive brand impact. If your tools can’t support these modern buying methods, you’re already falling behind. 

That's where a retail ecommerce platform can help. It connects consumers with retail partners, providing seamless pathways to purchase with accurate, up-to-date information.

Step 2: Eliminate basic sales blockers

Have you ever clicked on an online store locator, only to see an item marked as “available” when it’s actually out of stock in-store? Frustrating, right? Your consumers feel the same way. 

Accurate inventory data is critical. No one wants to waste time driving to a store, only to come up empty-handed. Best-in-class CPG brands leverage tools that go beyond the basics. 

What does that mean? 

• Daily rapid inventory: Scanning inventory daily (not bi-weekly) across thousands of locations to keep information fresh and accurate. 
• Full retail coverage: Think beyond the big players like Walmart, Target, and Amazon. Your brand champions might be at regional and smaller stores—places where local loyalty runs deep. 

With shoppable where-to-buy solutions and built-in widgets, consumers can easily browse products and add them to their cart—anywhere they shop.

Step 3: Fewer clicks = better results 

Here’s the thing about modern shoppers—they don’t like to wait. And every extra step in the buying process is one more opportunity for them to bounce. 

Studies show that every additional click results in a 95% drop-off. Yep, a click or two can be the difference between a sale and an abandoned cart. That’s why streamlining the path to purchase is critical. 

Tools like Pear’s Shoppable PDPs or Pear Connect shorten journeys, creating a single-click buying experience. Whether it’s BOPIS or delivery, modern shoppers can go from browsing your website to completing their purchase in seconds. 

The result? Happy customers and higher conversion rates. 

Beyond the consumer—why it matters to you 

It’s not just about creating smooth shopping experiences. Investing in optimized retail ecommerce has big perks for your brand, too. 

• Actionable data: Pear’s platform tracks shopper behavior across your retail partners, giving insights into what’s working and where sales are coming from. 
• Better campaigns: Want to retarget high-intent shoppers or use real-time data to optimize your next campaign? Pear makes it possible—without additional fees. 
• Improved reach: Build audiences across ad platforms, expanding your customer base and knowing who to target. 

Retail ecommerce isn’t just about selling products—it’s about creating smarter, more sustainable growth for your business. 

The takeaway for CPGs

Your shoppers aren’t just buying products—they’re buying experiences. The brands that thrive in today’s omnichannel landscape are the ones that meet consumers where they are and guide them with seamless, frustration-free paths to purchase. 

With Pear Commerce's tools, you can transform the retail ecommerce experience for your consumers while gaining the insights and efficiencies your business needs to grow. 

Build a next-level experience for your shoppers today. It’s faster than you think!

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