How brands can better understand the consumer journey to optimize conversion rate and sales

And how marketers can legally gather first-party data AND how brands

We can all agree walled gardens and shopper data is a privacy nightmare. While effective in helping marketers target shoppers, with new privacy rules in place, how can marketers legally gather first party (1P) data to continue driving KPIs? How can we better understand the consumer journey and use data to optimize our conversion rate and product sales?

Learn about privacy (a good thing!) and the challenges of driving high ROAS and sales when social networks and walled gardens have become more challenging to navigate. The Marketer's Dilemma featuring Pear Commerce.

Join one of our founders, Eric Martell, who is innovating in this privacy landscape to ensure all parties derive value in this new paradigm of permissible social and commerce.