CPGs who want to target their online retail campaigns in a strategic, high-ROI way based on ad performance (often called performance marketing) need access to the right e-commerce metrics so they can measure retail ad performance and determine how to optimize. This is a win-win marketing opportunity for retailers and CPGs alike, but those metrics have not been accessible to CPGs who don't sell direct-to-consumer (DTC) — until now.

CPGs need a tool that can unlock performance marketing, one that measures retail ad performance closely enough to fully understand how their campaigns are performing and determine the best way to enhance that performance. Even CPG brands who do sell DTC can improve their retail sales with the metrics Pear offers. Check out our e-book to learn more about these metrics:

• Sales purchase data
• Return on ad spend
• Abandoned cart data
• Cart value