Eric’s foray into startups happened in 2009 when he co-founded EatStreet with Alex Wyler. Eric collaborated with Alex to build early iterations of EatStreet’s product, as well as various tech-enabled marketing tools and strategies. Eric eventually transitioned to lead the company’s data-driven efforts to make EatStreet’s marketing, sales, and operations as efficient as possible.
As a member of the founding and executive teams, Eric was hands-on with company strategy and fundraising. In 2017, Eric helped open gener8tor’s Minnesota offices. Between January 2017 and September 2018, Eric built gener8tor Minnesota’s network of mentors and investors, raised and managed a $2m fund, and supported 10 companies in two cohorts. Those companies have gone on to raise well over $15m since graduating from the program. Eric co-founded Pear Commerce with Alex in September 2018.