Does my brand really need to be on all social media platforms?

Using social interaction and relationships to guide product discovery, purchase consideration, and sales is known as social commerce. Social media platforms and influencers have become crucial elements to the success of e-commerce brands. Over 70% of social media users research brands on social media. To stand out, brands need to focus on their social strategy in order to reach consumers better.

Social media isn’t just for Millenial and Gen Z. Consumers of all generations are looking for convenience wherever they shop. Consumers want the accessibility to order what they need from anywhere and be able to receive their order however they want.

Reach your Audience on Every Channel


For example, maybe a consumer discovers a new kitchen cleaning sponge on TikTok. Later, they might be reminded of that product while on Instagram. Then, the consumer finds the sponges on their favorite retail app and places a pick-up order while waiting for their dog at the vet. On their way home, they stop to pick up their order, and they have that new sponge in a matter of hours.

Consumers are shopping in an omnichannel way, meaning brands must be marketing their products in an omnichannel way. More importantly, they need to meet each consumer on their preferred channel. This is why social media is essential for brands.


Using various Social Platforms for Visibility


Social media strategy is a vast field. Keeping up with trends and settling on an effective strategy can be increasingly overwhelming. However, this could not be more important. Consumers are bombarded with various products every time they open social media. They also have access to a number of ratings and reviews of each product at their fingertips.


Consumers are shopping in an omnichannel way, meaning brands must be marketing their products in an omnichannel way. More importantly, they need to meet each consumer on their preferred channel. This is why social media is essential for brands.