The Pear Blog

Seasonality & Ecommerce: What Your Brand Might Be Missing

Tips CPG brands selling through direct-to-consumer, pure play, and retail ecommerce can leverage during peak holiday seasons and beyond.

Balancing DTC, Amazon, & Retail Ecommerce

“Ecommerce" in the CPG space used to mean two things: Amazon and direct-to-consumer. In the last three years, however, a new channel has entered the chat:

Your Store Locator Doesn’t Have to Suck

Obvious newsflash: customers want multiple ways to shop. Online ordering, curbside pickup, and purchasing directly from a retailer are all options on the table now, and meeting the omnichannel demands of the modern shopper means brands need to support each method in the most useful, convenient, and accurate way.

How brands can creatively leverage Gen Z’s new favorite app, BeReal

Gen Z is all about authenticity and being real - hence the name of their new favorite app, which surpassed both Facebook and TikTok as the top non-gaming app in the U.S. in August.

So what is BeReal, and how should your brand be using it?

The Emergence of Retail Ecommerce

When you were looking to purchase something your options were to:
A. order online and wait an average of 4-7 business days for your items to arrive
or
B. go to the retailer of your choice and cross your fingers that what you were looking for was in-stock. If yes - great. If no - better luck next time or at the next retailer.

Top 4 Reasons to Send Shoppers to a
Retailer's Website Instead of Your Own

One of the most common questions we get from brands without an established retail ecommerce strategy is: “Why should I drive traffic to a retailer’s website instead of my own?”

Brands work hard to develop a strong web presence, so it makes sense for there to be initial hesitancy...

Is Consumer Loyalty to Regional Retailers Impacting Your Retail Ecommerce Results?

Nearly 50% of retail sales now take place at regional retailers.

This percentage may not be as surprising today as it would have been three years ago, but even before the pandemic many consumers (82%) preferred to stay close to home and support smaller, regional businesses when possible.

Is DTC dead?

Selling online is hard.

Pre-2020, it seemed like a new direct-to-consumer startup was launching daily. Industry trends today suggest the model may be losing its luster. So, what sparked this sudden “death?”

How Retail Ecommerce Directly
& Indirectly Impacts CPG Brands

The impact that ecommerce can have on a brand’s growth is undeniable. The direct value that comes from the channel is only the tip of the iceberg, however. The indirect value - especially when considering retail ecommerce - is significant.

Read on to gain a greater understanding of the direct and indirect effects the ecommerce channel has on your business.

What is an Omnichannel Experience?

Previously considered a buzzword in the marketing and advertising space, omnichannel experiences are now the cost of entry for CPGs looking to scale their business. Nearly 90% of consumers say they want and expect an omnichannel experience.

An omnichannel shopping experience streamlines a customer’s journey, delivering brand ...

What is Shoppable Media?

Sometimes being a successful brand marketer comes down to being in the right place at the right time.

Of course, if you’re a successful brand marketer, your next thought is probably, “Ok, but how do I repeat, optimize, and scale that?” There’s no crazy hack here, the answer...

What is Performance Marketing?

When you consider the investment CPG brands put into marketing strategies, tying every penny spent to every dollar earned feels like it should be table stakes.

Having the ability to zero in on campaign results down to the exact ad or click, analyzing what drove a consumer to complete a purchase, and using that data...

Does my brand really need to be on all social media platforms?

Using social interaction and relationships to guide product discovery, purchase consideration, and sales is known as social commerce. Social media platforms and influencers have become crucial elements to the success of e-commerce brands. Over 70% of social media users research brands on social media. To stand out, brands need to focus on their social strategy in order to reach consumers better.

How To Spark Growth In Your CPG Brand’s Retail E-Commerce Strategy

Consumer Packaged Goods (CPG) brands selling in retail typically have not enjoyed the luxury of using performance marketing capabilities often available when selling direct-to-consumer (DTC). However, these capabilities have become necessary for driving growth in retail e-commerce, a space growing incredibly fast and offering CPG brands extraordinary opportunities

So how do CPGs gain access to performance marketing capabilities when selling to consumers via retail e-commerce? The answer is to bridge the ‘data divide’ that has traditionally existed between CPGs and retailers using new...

How Omnichannel E-Commerce Is Changing The Way CPG Brands Do Business

Did you know that at the height of the pandemic, 41% of online grocery shoppers in the US were first-time users? While this rise was driven by the consumer desire to stay home and stay healthy, interest in online grocery and general shopping continues to rise now that more shoppers have discovered this convenience.

With such a high level of interest in online shopping, consumers are getting more comfortable with new, innovative ways of shopping they hadn’t yet considered — shoppable media and...

What is Performance Marketing?

When you consider the investment CPG brands put into marketing strategies, tying every penny spent to every dollar earned feels like it should be table stakes.

Having the ability to zero in on campaign results down to the exact ad or click, analyzing what drove a consumer to complete a purchase, and using that data...