The Pear Blog

How To Spark Growth In Your CPG Brand’s Retail E-Commerce Strategy

Consumer Packaged Goods (CPG) brands selling in retail typically have not enjoyed the luxury of using performance marketing capabilities often available when selling direct-to-consumer (DTC). However, these capabilities have become necessary for driving growth in retail e-commerce, a space growing incredibly fast and offering CPG brands extraordinary opportunities

So how do CPGs gain access to performance marketing capabilities when selling to consumers via retail e-commerce? The answer is to bridge the ‘data divide’ that has traditionally existed between CPGs and retailers using new...

Does my brand really need to be on all social media platforms?

Using social interaction and relationships to guide product discovery, purchase consideration, and sales is known as social commerce. Social media platforms and influencers have become crucial elements to the success of e-commerce brands. Over 70% of social media users research brands on social media. To stand out, brands need to focus on their social strategy in order to reach consumers better.

How Omnichannel E-Commerce Is Changing The Way CPG Brands Do Business

Did you know that at the height of the pandemic, 41% of online grocery shoppers in the US were first-time users? While this rise was driven by the consumer desire to stay home and stay healthy, interest in online grocery and general shopping continues to rise now that more shoppers have discovered this convenience.

With such a high level of interest in online shopping, consumers are getting more comfortable with new, innovative ways of shopping they hadn’t yet considered — shoppable media and...