Pear is the retail ecommerce platform that connects CPGs to retailers, converting shoppable tools into actionable insights that fuel performance marketing.
Use Pear to enable retail ecommerce strategy and expand your brand’s consumer base from awareness to purchase.
Let shoppers know where to buy your products and create a path to purchase to each retailer. Run awareness campaigns to inform shoppers of your retail locations.
Shoppers have always first trialed at retail. Remove the barriers to entry for customers and use modern ecommerce to encourage trial at retail.
Run modern performance marketing techniques like retargeting and optimized campaigns for repeat purchases.
Invest in the retailer partnerships that matter most. Strategically drive your shoppers to key retailers again and again.
Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.
This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.